Multiplatform publishing
What is eDition?
eDition® is a professional multiplatform publishing system. It provides fast and efficient creation and transfer of your publications on the Internet and internet tablets (iPad and Android). eDition® preserves the original image of (printed) publication whist enabling numerous different multimedia functionalities. Moreover, with eDition® your publication gains limitless interactive possibilities offered by Internet technology.Owing to the digital format of magazines, catalogues, sales brochures or annual reports, the circulation and readership base of your publications will increase without additional expenditure associated with printing and distribution.
The contemporary digital publishing technology integrated into eDition® enables active response to reader interaction with the publication as well as potential for providing enriched content. Through the use of eDition® technology, reading online magazines, catalogues and other publications will be more fun and interesting, whereby readers will spend more time reading such e-publications (thus creating more opportunities for them to notice content the publisher wishes to mediate—advertisement, promotional actions, promotional texts…).
This is a decisive and competitive advantage in the publishing world driven by an inexorable fight for every reader, as audiences increasingly demand entertainment and emotional engagement. Moreover, digital publications have unlimited editions, remittances never occur, content is saved in a settled archive, and the business is more environmentally friendly…
Why digital publications?
Digital publications are excellent marketing tools that eliminate printing and distribution costs, increase readership, boost online sales and greatly enhance reader experience. With enhanced analytics data analytics data, publishers can keep track on reader's behaviour, thus leading to correction in a future editorial strategies and strengthening the ties with consumers.
