Marketing Agencies
"People don’t really want to read text. They want videos, they want images, bigger, more lavish. In other words, consumers are looking for online media products that more closely resemble TV and magazines." " Nick Denton, Founder of Gawker Media and internet entrepreneur
Interactive magazines are very effective as campaign-based micro sites. Providing a thorough insight into a reader's behavior, they are recognized as a powerful marketing tool. Rich media functionality supports data collection, which is then used for brand improvements, resulting in increased brand awareness, enhanced brand loyalty and higher sales.
eDition® Digital's multiplatform publishing capability provides a great opportunity for easy creation of an interactive magazine with multiple direct access points (Internet, iPad, Android, HTML5, RIM, Kindle Fire).
With advanced eDition® Digital design tool, marketing agencies can use existing creative resources to bring superb content to their clients in an innovative, more engaging way, thus allowing for a two-way conversation between their brands and target audiences. eDition® Digital allows for publishing content not available in print by harnessing interactivity of the web to improve reader engagement of the magazine.
Some key eDition® Digital performances, important to marketing agencies (beside other functionalities) are:
- independent control on design and publishing similar to Adobe InDesign or Photoshop
- independent hierarchical administration of user accounts and projects
- developer's mode allowing implementation of desired functionalities
- comprehensive analytics data
- potential for complete branding
- segmented statistics (statistics by target groups)
- personalization of end product
- Social Media Bookmarks
- potential for implementation of ROI tags (incl. Omniture)
- insertion of live RSS feeds, incl. Twitter
- email distribution services
- access to the statistics area related to each client, publication, user group etc.
eDition® Digital system will allow you to utilize your creativity by providing space and freedom of choice and will deliver the most technologically advanced product on the market.
Virgin's electric! showcase.
