What is Search Engine Optimisation?

Web site optimization is the process of making your site visible to search engines. This allows the search engines to index your site more efficiently and rank your site better within search results. A better search ranking usually means more traffic to your site. eDitions® servers receive a lot of traffic and relatively high rankings. eDitions® published will be searchable on Google later the same day.

Why is Search Engine Optimisation Important?

• 90% of all online traffic is originates from the various search engines
• 80% of all visits originate from the first page of search results
• If your page is not listed among search results on first few pages you are loosing visitors and potential customers

Are all eDition® publications optimised for Search Engines?

You can decide if your online publication should be kept private or if it can be made public. But if you do decide to make it public it will be automaticly optimised for search engines. For publishers who wish to protect their content, eDition® allows articles to be searched and shown in results but not accessed until registration or subscription occurs. 

With eDition® publisher can add an extra relevant description and keywords on each page whithin created edition which is then included in a meta element.

Advanced SEO capabilities whithin eDition®

By using eDition's SEO console it is possible to describe publication's main structure in such a way,  that resulting content, crawled by search engine bots, mimics standard web site behaviour and structure. 
Due to Flash inherit inability to present its internal structure and (coherent) text content to search engine crawlers (or vice-versa) and also due to eDition® architecture limitations, all the work necessary to achive SEO publication must be done by publication's handler. There is no automation of the SEO configuring process provided by eDition® system itself, no shortcuts available. Click here for eDition® SEO tips.

Legacy & micro-sites

One big difference with a printed publication is that even though a digital edition may have a short shelf life, it continues to provide a link to your own web site, as long as the publication is live. This is one of the key ways to increase your web search engine rankings - backlinks to your own website.

Digital editions effeftively act as campaign based micro-sites.